NEI (New Economy Index)


BBD Index, as the first practitioner of using big data to do index study in China, is devoted to becoming the most trustworthy and credible big data index research institution.

From the sky, Benjamin Franklin caught lightening and overthrew the human recognition for thunderstorm. From big data, a group of youth caught index and overthrew the way of decision-making by people on the top, by telling them the origin and destination of the wind. We, are the wind-watchers through big data. 

Who needs our help?—the Peak Theory of big data index

An industry is a mountain. Only those on the top can watch the winds. They are the ones who care about where the winds come and where they go. They need abundant information to make the optimal decisions that should be undeniably based on data, the supreme of which, then, is index. 

Each index is composed of several dimensions, every of which tells a wind direction. Through weight setting, it can be calculated where the winds come, where they congregate and where they will go. The attraction of big data lies in the predictability of future. All is supported by big data, behind every figure of which there is a case. 

What makes big data index different?—What makes big data index different?—three features overshadowing traditional ways

  • All measured data take place of random samples. Traditional sample investigation is restricted by cost and operability, with a limited number of samples and unavoidable errors. However, big data research, based on massive panoramic data, is able to present the subject in a comprehensive way, regardless of the quantity of samples or sampling methods.

  • Dynamic data take place of static data. The data collected through traditional approaches is unavoidably retarded. However, the progressing data supervised and updated real-time by big data is more timely and accurate than static data.

  • Immediate data take the place of secondary data. The data collected through traditional approaches tend to be second-hand data released by statistics departments, literature and research institutions. Based on the direct and all measured statistics of supply-demand relation of the market, big data is more thorough and acute than the secondary data.